Summary:
EuropeActive is a key partner of the new Erasmus+ project called the European Week of Clean Sport (EWCS). The Erasmus+ funded project has the aim of developing a large-scale anti-doping communication/social marketing campaign that will be tested and trialled in four European countries (Cyprus, Portugal, Bulgaria, and Poland). It will be implemented by key strategic partners with a remit to protect and promote clean sport, across levels of sport and across age and minority groups. The partners are supported by other academic experts in the area of anti-doping and the EWCS project is committed to evidence-informed practices and policy-making at both the national and EU levels.
It will provide evidence-based recommendations for policy and practice for the implementation of the EWCS. EuropeActive will be leading on project communication and social media because of its extensive experience in coordinating dissemination in previous E+ Sport projects. Some of the outcomes from the recent FAIR+ project will set the context and background to help develop new key principles in designing, implementing, and evaluating communication and social marketing campaigns in anti-doping across sport and physical activity.
More information available here: The European Week of Clean Sport – Clean Sport Week
Objectives:
Assess the needs of local stakeholders and sporting communities for the development of the EWCS campaign.
Identify effective communication and social marketing practices, drawing insights from initiatives like WADA’s Play True Day and UKAD’s Clean Sport Week.
Collaborate with experts, National Anti-Doping Organizations, and target groups to create an operational framework for implementing the EWCS.
Execute and assess the EWCS in 4 EU countries, prioritizing the promotion of clean sport values and anti-doping education at various levels of sports inclusively.
Develop and disseminate policy and practice recommendations for the future implementation of the European Week of Clean Sport across Europe.
Project Partners:
Cyprus Anti-Doping Authority
Bulgarian Anti-Doping Centre
Polish Anti-Doping Agency
Anti-Doping Authority of Portugal
