09:45 Opening Keynote
Peter Croft & Emilia Happel
Industry Strategy
Session 1: Developing New Revenue Streams with Digital Solutions
- 10:00 Keynote – The Outsider Advantage: Rethinking Digital Revenue in Fitness
Speaker: Natalia Karbasova, Founder & CEO at FitTech Club
While the fitness industry has been busy perfecting workouts, a quiet revolution has been happening outside its walls. Digital-native brands from tech, media, and consumer goods are redefining how to build communities, monetize attention, and generate recurring revenue at scale. In this session, Natalia Karbasova—founder of the FitTech Club and former media executive with 15 years of experience—shares what happens when you apply an outsider’s lens to fitness: one shaped by SaaS, venture-backed growth, and ecosystem thinking.
Drawing from insights across the FitTech Club’s global network of founders and executives, Natalia unpacks what the most successful non-fitness brands get right about digital revenue, why traditional monetization models are ripe for reinvention, and what the fitness industry can learn (and unlearn) to unlock scalable growth. Expect real-world examples, bold questions, and practical playbooks to help you build more tech-enabled, resilient business models that meet today’s consumer expectations.
- 11:00 Panel Discussion - Revenue Redefined – Digital Solutions for Future-proof Business Success
Panellists:
- Les Mills (Country Manager Les Mills Germany - Jens Schultze),
- Funxtion (CEO – Ernst De Neef)
- Enhance (CEO - Tarek Mounir)
- GoodLife Group (VP of Innovation & Corporate Growth - Nad Myan)
Digital innovation is transforming the fitness and wellness industries, creating new revenue opportunities and reshaping business models. This panel explores how businesses can adapt by understanding Gen Z’s expectations, leveraging microtransactions for virtual workouts and exclusive content, and integrating fitness with healthcare. Panelists will also discuss new revenue streams from digitally supported programming and immersive digital experiences. Join us for insights into the strategies shaping the future of the industry.
Session 2: Automating Efficiency, Volume and Quality
- 12:00 Keynote – A blueprint to automation
Speaker: Alex Peacock, Founder at LeisureLabs
This keynote presents a strategic blueprint for integrating automation in fitness businesses to streamline operations, enhance efficiency, and improve the member experience. Exploring real-world applications and best practices, it will provide actionable insights on leveraging automation to build a more scalable and future-proof business.
- 13:00 Panel Discussion - Simplify to Amplify – Leveraging Automation for Operational Excellence
Panellists:
- Gymnation (CTO – Karl Foster),
- Egym (Senior Product Manager - Daniel Kraus)
- Orbit4 (CEO – Daniel Jones)
- Urban Sports Club (Vice President Partner Management - Patrick Soxhlet)
Automation is transforming the fitness industry, streamlining operations while enhancing member experiences. This panel explores how fitness facilities can integrate automation to improve efficiency, reduce manual tasks, and optimize customer journeys. Panelists will discuss strategies for automating traditional gym operations, using technology to personalize and enhance member engagement, and building scalable business models suited for both small and large operators. Join us for insights into how automation can simplify operations and drive long-term growth.
Session 3: Embracing Personal Activity Data with Wearables and Experiences
- 14:00 Keynote – From Wearable data to Insights: Unlocking Personal Data for AI-Powered Coaching
Speaker: Garmin Health (Senior Business Development Manager - Daniel Sollner) & UPTIVO (CEO - Fabrizio Colciago)
Explore how wearable technology and personal data can be harnessed to create an innovative AI-powered coach. We'll dive into the value hidden within personal health and activity data, showcasing how AI can transform such information into actionable insights—helping users optimise performance, well-being, and daily habits. Get ready to see the future of personalised coaching driven by data, intelligence, and innovation!
- 15:00 Panel Discussion - Wearables and Experiences – The power of personal data & Turning Data into Action
Panellists:
- Polar (Head of Sports Partnerships & Advocacy - Ville Uronen)
- Cyclops Marine (CEO – Ian Howarth)
- Technogym (Senior Product Manager - Fabrizio Cecchinelli)
- Myzone (CDO – Leon Rudge)
As personal data becomes increasingly central to the fitness and wellness industries, businesses must learn how to harness its potential to enhance experiences and drive engagement. This panel will explore the evolving ecosystem of personal data, from how it fuels immersive consumer experiences to its role in healthcare crossovers. Experts will discuss the impact of gamification in boosting motivation, the growing demand for personalised health solutions, and the future of data standards. Join us for an in-depth discussion on leveraging data to create meaningful, consumer-driven well-being solutions.
Closing Session
Peter Croft & Emilia Happel
Knowledge Recap: Key Takeaways
