#BEACTIVE DAY is a European-wide initiative dedicated to promoting physical activity, health, and well-being. Each year, it takes place during the European Week of Sport on the 23rd of September, with participation from numerous countries across the continent. This annual event aims to inspire people from all walks of life to embrace active lifestyles, underscoring the importance of movement for mental and physical health.
A Kick-off Event in Brussels – Inclusivity and Fitness for All
On the 14th of September, EuropeActive, together with AKV MOVE, hosted a special #BEACTIVE DAY event in Brussels. This event embodied the core values of this year's #BEACTIVE DAY campaign: inclusivity, accessibility, and sustainability. Held at the heart of the European capital, the gathering brought together 50 enthusiastic participants who shared a passion for fitness and wellness.
The event was particularly significant as it emphasised creating opportunities for all, regardless of age, ability, or background, to engage in physical activity. As part of our commitment to inclusivity, we ensured that the event catered to a diverse group of people, fostering an environment where everyone could participate and enjoy.
We are also proud to share that all registration fees collected during this event were fully donated to Cap sur le Sport, a non-for-profit organisation that works to increase accessibility to sports for everyone, especially those from underprivileged backgrounds. This partnership strengthens our mission to make sports and physical activity more inclusive for all.
This was the second year EuropeActive brought #BEACTIVE DAY to Brussels, and we couldn’t be more thrilled with the turnout and the positive impact it created. It was a joyful occasion where participants could connect, move, and celebrate fitness together, reinforcing our belief that fitness is a universal right.
Looking Ahead: European #BEACTIVE DAY on the 23rd of September
As we build on the success of the Brussels event, we are eagerly looking forward to the European #BEACTIVE DAY, which will take place next week on the 23rd of September. Countries across Europe will join forces to encourage individuals to engage in physical activity, marking this as one of the largest fitness initiatives of the year.
Stay tuned and join us in celebrating the power of movement for all! Let’s make #BEACTIVE DAY a resounding success across Europe once again.
