Who are we?


Founded over two decades ago, today EuropeActive stands as a distinguished European Association for fitness and physical activity. Our evolution in 2015 not only rebranded us but also reaffirmed our commitment to advocating for fitness and physical activity across Europe. At our core, we are dedicated to the mission of increasing engagement in physical activity for everyone.

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Our Mission



To advocate for and support organisations dedicated to making fitness and physical activity more accessible, aiming to get more people, more active, more often.






Our Vision



To be the leading voice and driving force in the European fitness and physical activity sector, continually inspiring progress and engagement.



Discover the core principles guiding the fitness and physical activity sector into the future with EuropeActive's Sectoral Manifesto. This vital document outlines our commitment to promoting health, driving industry standards, and fostering innovation across Europe. Learn how we're shaping a healthier, more active tomorrow. 

Click below to see the full manifesto.

Our Sectoral Manifesto​​





Our Industry and Focus


'Active' in our name represents our industry's essence. Our goal is to make fitness and health-enhancing physical activity widely accessible and achievable. We advocate for free, fair, and innovative competition, and we believe that the continuous enhancement of skills and evidence-based knowledge is vital for our industry's success and purpose.


Our Roots and Values


EuropeActive is deeply rooted in the European ethos. We embody and support the fundamental values of the European Union, including respect for human dignity and rights, freedom, democracy, equality, and the rule of law. As a non-profit organisation, we pride ourselves on our democratic structure, drawing legitimacy from our diverse members and stakeholders. We are committed to transparency, scientific evidence, and creative innovation, forming the foundation of our outreach to global industry and external partners.

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