EuropeActive is delighted to announce that its project application, Active Ageing Communities- AAC has been selected by the European Commission in the framework of the Erasmus+ Sport Programme. The project, which is in partnership with the National Fitness Associations of six EU Member States and the University of Southern Denmark will begin in January 2021 and run for 24 months. The aim of AAC is to build and strengthen active communities for older adults, it will address the behavioural, mental, and socioeconomics barriers to physical activity for older adults through establishing a community-based programme and highlighting the social and health relevance of fitness.
The project will also contribute to the development of professional standards for encouraging and maintaining memberships of fitness clubs for older people. The data which is produced during the project by the different National Fitness Associations on the practical effectiveness of the programme can thus be used by other fitness and sports centres around Europe in order to successfully market to older people.
The Active Ageing Communities Project is part of the EuropeActive Strategy and Sectoral Manifesto, which highlights the concept of community as a priority for the fitness industry in the years to come. You can read more about the importance of Active Ageing on the EuropeActive website.