With digitalisation rapidly transforming all areas of our society and economy, EuropeActive has recently published a new information paper on innovation and digitalisation across Europe to examine how digital solutions are transforming the fitness and physical activity sector. In recent years, a wide range of innovative technologies and online solutions have been developed for physical activity, which have notably allowed clubs to improve customer acquisition, segmentation and service.
The European Union has also the ambition to achieve a large digital transformation by 2050, including a Digital Services Act (whose plan will be issued at the end of the year) which represents the EU’s most ambitious attempt yet to regulate the online ecosystem, covering content and user moderation as well as new competition rules for gatekeeper platforms.
The recent Covid-19 pandemic has been an unexpected accelerator of digitalisation though it highlighted big gaps between regions in accessibility and use of technology.
After scoping out the current EU strategy and priorities in the field of digitalisation, this new information paper places the focus on how digital innovations are transforming the health & fitness industry, taking into account the impact of the Covid-19 pandemic. It then looks at future trends and what links can be made between innovations in the fitness sector and EU policy.
To access EuropeActive’s information and position papers, please visit https://www.europeactive-euaffairs.eu/