EuropeActive
Building a Healthier Europe

EuropeActive is the leading non-profit organisation representing the European fitness and physical activity sector. Fulfilling our mission of making more people more active more often through political representation, unifying events, evidencing research and public relations.

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What We Do


EuropeActive and EU flag

Political Representation

We advocate for the fitness and physical activity sector by representing our member's interests in legislation and with prominent EU institutions.

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European Health & Fitness Forum delegates

Unifying Events

EuropeActive's events bring together fitness enthusiasts and professionals to inspire health, innovation, and community across Europe.


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THiNK Active Research centre

Evidencing Research

Pursuing and publishing research and content that informs our sector and educates stakeholders about its value and socioeconomic impact.​


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EuropeActive Standards

Setting the Standard

Promoting standards for facilities and professionals and helping our global and national network to use the tools and spread the word.

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Who We Serve


European Fitness Club operators

Club Operators

Best practice, industry insights, advocacy and data for business acceleration.

Club Operators

European national Associations

National Associations

Resources, advocacy, collaboration and networking.

National Associations

European Fitness & Wellness Suppliers

Fitness & Health  Suppliers

Industry insights, research and networking for business growth.

Suppliers Portal

European Fitness Technology Suppliers

Fit Tech/Well Tech Companies

Innovation, mentorship, acceleration and networking.

Tech Portal


Don't Miss A Thing


EuropeActive Awards 2025 – Nominations have now closed

The EuropeActive Awards return for their second edition, recognising individuals making a lasting impact in the fitness and physical activity sector.

🏆 Rainer Schaller Entrepreneurship Award
For individuals driving innovation, creativity, and business excellence in the industry.
More Info

🏆 Active Citizenship Award
For those leading social responsibility, inclusivity, and community initiatives.
More Info

🎙️Winners Announced: 9 April 2025 at EHFF in Cologne, Germany


The European Health & Fitness Market Report 2025

The 2025 European Health & Fitness Market Report (EHFMR) will be unveiled at EHFF 2025, delivering fresh insights into market growth, consumer trends, and industry investment.

📊 Last year’s report showed:

  • 67.6 million European fitness members (+7.5%)
  • Revenues surged +14% to €31.8 billion, surpassing pre-COVID levels
  • Club numbers grew to 65,000 (+1.4%)
  • The top operators continued to expand, with the 20 largest brands growing by 13%

With hybrid fitness models evolving, consumer behavior shifting, and investment surging, this year’s report will provide the key data to navigate the future.

📢 Stay tuned for the big reveal at EHFF 2025!

Get the full 2024 Report

The Future of Fitness Starts Here – EHFF 2025

Join us for the 12th edition of the European Health & Fitness Forum (EHFF), the leading gathering for industry leaders, innovators, and decision-makers shaping the future of the fitness sector.

📅 9 April 2025 | Cologne, Germany

  • Exclusive insights from the European Health & Fitness Market Report 2025
  • Discussions on boutique fitness, innovation & workplace well-being
  • Unparalleled networking with top industry leaders

Don’t miss your chance to be part of the industry’s most influential event!


Register Now!​​​​​​ Learn more

EuropeActive Highlights e-news.

Be the first to find out all the latest news, products, and trends, sign up for the EuropeActive Highlights monthly e-news.